Hi Beautiful People,
Lord have mercy! There has been so much that has been said this past week about the Shea Moisture controversial ad.
Taking a look at it now after all the words have been said.
If you haven’t been online and seen the ad here it is below.
What are your thoughts?
My first reaction to the video was this is going to be a video about hair stories and how women have conquered their hair hate. I saw one woman of color tell her story of being teased for the kind of hair she had; and then gaining acceptance of her hair. I do know her curls were loosely textured. One article said the woman in the ad was multi-racial. Maybe, I do not know. Heck, my curls are the same texture and my parents were not two different ethnicities. Then the video cut to two caucasian women, one who briefly talk about hair color and the other one not knowing what to do with her hair.
Will Shea Moisture be carrying a hair coloring line?
I am like, hmmmm…
I have been using Shea Moisture products for a couple of years now. The company wanted to expand its market to include women of all colors who have hair issues. I think diversifying their products is a great idea. However, I believe that this ad did not portray what the Shea Moisture company wanted it to convey. The first model was the only one holding the product. There is no mention of what products the other models used or how they used the products or what Shea Moisture meant to them. Simply put, it was bad editing of a much larger story that was not included in the final product. Take a look at the video below that was released one month before the controversial video aired. This video include good editing and is a good example of hair stories and conquering them. This video was on their Youtube channel and is dated March 28, 2017.
I have heard that the Shea moisture products ingredients have changed; but in this video the owner says that they have not. Take a look at this video below that features an interview where the owner addresses the controversy, how the company is looking to expand its market ,and talks about the products themselves.
I have noticed that some people are talking about Shea Moisture but have not used any of the products. There is freedom of speech and everyone can have an opinion.
I wanted to share an image of the Shea Moisture hair products in my closet.
1 jar Shea Moisture Yucca & Baobab Anti-Breakage Masque
1 jar Shea Moisture Raw Shea Butter Deep Treatment Masque w/Sea Kelp & Argan Oil
1 jar Shea Moisture Coconut & Hibiscus Curl Curl Enhancing Smoothie w/ Silk Protein & Neem Oil Thick, Curly Hair – Using this up and probably will not be purchasing because I am starting to make my own cream.
2 jars of Shea Moisture Jamaican Black Castor Oi Strengthen, Grow & Restore Leave-in Conditioner w/Shea Butter, Peppermint & Keratin
1 container of Shea Moisture Organic Raw Shea Butter Restorative Conditioner w/Sea Kelp, Argan Oil, & Shea Butter for Dry, Damaged hair (Almost all gone)
1 Spritzer of Shea moisture Tahitian Noni & Monoi Smooth & Repair High Shine Glosser w/ Keratin, Peptides, and Botanical Extracts
1 Shea Moisture Coconut & Hibiscus KIDS Extra Moisturizer Detangler w/Slippery & Marshmallow Extracts
Shea Moisture has a full line of products that are not only hair care products. I actually have more Bath and Beauty products in my closet. The bubble baths, the hand and body scrubs, and the soaps are a regular part of my bath regime. I even like to mix the bubble bath scents.
1 bar of Shea Moisture Coconut & Hibiscus Shea Butter Soap
1 bar of Shea Moisture Coconut & Hibiscus dry oil mist
1 bar of Shea Moisture Coconut & Hibiscus Bath, Body & Massage oil
1 Shea Moisture Fruit Fusion Energizing Bubble Bath & Body Wash
1 Shea Moisture Fruit Fusion Energizing Body Lotion
1 Shea Moisture Superfruit Complex Bath, Body & Massage oil w/ Mango Butter & Green Coffee Bean Extract
1 Shea Moisture Fruit Fusion Energizing Hand & Body Scrub
1 Shea Moisture Lavender & Wild Orchid Bubble Bath & Body Wash w/ Shea Butter
1 Shea Moisture Raw Shea & Cupuacu Daily Defense Bubble Bath & Body Wash w/ Passiflora & Pistachio Oils
1 Shea Moisture Raw Shea & Cupuacu Daily Defense Hand & Body Scrub w/ Passiflora & Pistachio Oils
1 Shea Moisture Argan Oil & Raw Shea Dry oil mist w/ Frankincense & Myrrh
There has been a lot of talk about the company that now owns and partners with Shea Moisture, but I am not talking about that company in this post ( It’s a lot about them online) because the Owner and Founder Richelieu Dennis is still answering to the mission and brand of the company. Dennis (Shea Moisture) offered an apology that was on its Instagram page. Please read below. It comes across as sincere.
Wow, okay – so guys, listen, we really f-ed this one up. Please know that our intention was not – and would never be – to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate. You guys know that we have always stood for inclusion in beauty and have always fought for our community and given them credit for not just building our business but for shifting the beauty landscape. So, the feedback we are seeing here brings to light a very important point. While this campaign included several different videos showing different ethnicities and hair types to demonstrate the breadth and depth of each individual’s hair journey, we must absolutely ensure moving forward that our community is well-represented in each one so that the women who have led this movement never feel that their hair journey is minimized in any way. We are keenly aware of the journey that WOC face – and our work will continue to serve as the inspiration for work like the Perception Institute’s Good Hair Study/Implicit Association Test that suggests that a majority of people, regardless of race and gender, hold some bias towards women of color based on their textured or natural hair. So, you’re right. We are different – and we should know better. Thank you all, as always, for the honest and candid feedback. We hear you. We’re listening. We appreciate you. We count on you. And we’re always here for you. Thank you, #SheaFam, for being there for us, even when we make mistakes. Here’s to growing and building together…
Will I stop using Shea Moisture products? No. This promotion has been going on since March, I think this was just bad editing of a much larger campaign by the company. Please take a look at the full campaign here –> EverybodyGetsLove
I do not use many of Shea Moisture hair products because everything is not 100% natural. I really like the leave-in, but it is not 100% natural. Instead I have been looking into making my own leave-in.
Let me know your thoughts about the ad. Has your opinion of Shea Moisture changed since this ad aired? Do you even use any Shea Moisture products? Will you continue to use the products in the future? It will be interesting to see what Shea Moisture next campaign ad will be in the coming months.
This article is linked up with
NOT DEAD YET STYLE